It may be tempting to use one of the many AI (Artificial Intelligence) tools out there to create your next online article. It’s not a secret that websites with a constant flow of fresh content are preferred by search engines.
It’s also not a secret that it is a lot of work to keep up with that fresh flow when you are running a business and writing those articles yourself. You may be tempted to cheat by using a content generator to do the work for you.
Using AI to generate your content is more than just a bad idea. Here’s why.
The whole idea around fresh content is exactly that, fresh content. Consider writing an article as your way to showcase your expertise. Only you can explain your personal experiences or describe hands-on expertise.
When you use AI to generate content, your article will not contribute detailed information that makes you an expert on the matter, a key indictor looked for by search engines.
AI tools are not known for producing deep, authoritive content, which are critical website ranking indicators. They are not known to produce high quality content, nor are they able to verify facts.
Misinformation is one key problem with artificial content generators. Since they are unable to verify information, they use prediction to determine the next word in a sentence, and use that word whether it is factual or not.
Answer engines in 2026 place a lot of emphasis on what is called E-E-A-T or the experience, expertise, authoritativeness and trust of a content creator. Search answer engines rely on your unique content to produce consumer answers to searched for questions.
Only human intelligence can produce factually correct, quality content that makes your company stand out from others in the online world.